ASOS, derives from family name and two kids initials (A, S), and "O", stand for “OR” "S" stand for Sporting.
ASOS first started selling online on two big E-commerce platforms in 2010 under "BigDealsMarket" by Amera Family. We started our E-commerce model from a garage in Sacramento and in 2013 my husband got a job offer that we could not refuse so we moved to Seattle WA. On 2014 Feb 14th I deliver the best surprise for my husband and the result was 2014 Oct we had the first kid and had a small pause in the online business. I restart the business after a year and successfully did for 2 years and had to pause it for the second kid. Restart the business in 2018 and since then I have been doing it full time.
As a stay home mom, I was mainly engaging in the business daily, due to my husband’s busy travel schedule statewide, he has been helping me over the weekends.
Now we are dedicated to developing our own brand ASOS. Due to the current pandemic, our family lost the main fixed income. This opportunity has given my husband to rethink of developing our own E-commerce brand. As a result, first, we decided to open up our own website to sell products and near future, we are planning to developed ASOS as a brand and totally dedicate ASOSporting.com to our own brand.
My favorite quote is "If you really look closely, most overnight successes took a long time." – Steve Jobs